OUR CONCEPT
The 4 benchmarks by which we identify MAKANAI are:
24K GOLD LEAF SIGNATURE
Inherited sense of quality, sensitivity and refined aesthetics
KaESS THE SECRET RECIPE
Proprietary secret beauty recipe
CLEAN BEAUTY STANDARDS
Naturally-derived ingredients plus sage and sustainable practices
PURE BEAUTY RITUALS
Special personal moments to savor
24K GOLD LEAF
Gold leaf in its purest form is not only beautiful to look at but when
applied topically or formulated into products has multiple skin renewing benefits.
DID YOU KNOW?
Wounds and burns can be treated with gold leaf.
DID YOU KNOW?
Skin temperature rises when gold leaf is massaged into skin.
THE STUDY
In 2017 we sponsored a study, “The
Evaluation of Gold Flakes That Affect Skin Fibroblast Cells” at the Graduate School of Medical, Pharmaceutical and Health Sciences at Kanazawa University. Fibroblasts are the most common connective tissue cells for youthful skin elasticity. The results showed that gold leaf helps increase normal human dermal fibroblast (NHDF) production up to 137% compared to
the control group.
PROPRIETARY SECRET FORMULA
In Japanese, the term Kaess has a dual meaning of ‘returning (to the soil and the nature)’ or ‘hatching (growth)’.
KaESS COMPLEX
Discovered by the Yoshitaka Gold Leaf Foundry workers, KaESS Complex is our major complexion-friendly problem solver that works wonders on multiple skin types and conditions.
As MAKANAI's backbone, its 3 primary ingredients* derived from the skin smoothing paste used to make washi gold leaf paper.
*Persimmons (Ka-ki), Egg Shell Membrane (E), Soybean Sterol (SS)
CLEAN BEAUTY STANDARDS
Naturally-derived ingredients plus safe and sustainable practices.
100% NATURAL
95% of our products are composed of 100％ naturally derived ingredients
Made in Japan
We produce all our products in
Japan using only carefully selected Japanese ingredients
0%
We avoid using any unhealthy ingredients, even if they are commonly and legally used elsewhere in the industry
Cruelty-free
We only work with ingredient sources, companies and factories with no animal testing
EU cosmetic regulatory standards
All ingredients comply with EU cosmetic regulation standards, the most stringent in the world
Full transparency
Our packaging notes all ingredients, including carry over ingredients (those of very small quantities which are not legally required to be displayed)
100% recyclable future
By 2025, 95% of all used materials such as plastic, glass, paper and uniforms will be fully recyclable
Pure beauty rituals
We offer targeted beauty rituals based on Kanazawa’s mindful lifestyle culture and refined aesthetic essential to gold leaf craftsmanship
Best Sellers
Enlightening Rainbow
Soothing Frankincense