Skincare

Everything You Need to Know About This Amazing New Penetrating Primer

Everything You Need to Know About This Amazing New Penetrating Primer

Celebrity dermatologist Ava Shamban, MD explains why there’s more to Medi Lift Wrinkle Smooth Base than meets the eye.

What makeup primers do for the complexion (just as paint primers do for walls) is smooth out textural irregularities on the surface so that the liquid or cream applies at its absolute smoothest.

Says celebrity dermatologist Dr. Ava Shamban, “We all know about visible lines, scars and irregularities but there may be skin flaws and rough texture that we’re not consciously aware of, yet are still discernable. It all has to do with the nature of light. Light bounces off smooth surfaces but can’t when the surface is rough. It’s light reflection that gives skin its glow.”

Roughness generally occurs because of clumps epidermal cells that haven’t yet been shed or exfoliated. Dry, irritated and aging skin generally has more of these.

Says Dr. Shamban, “Under the electron microscope, these unshed cells look like peeling cornflakes. Unless you’re three months old, everyone has them and this includes even those who don’t have dry skin. Since the skin is shedding 24/7, small amounts of build-up are inevitable, even on those who exfoliate regularly. What happens is that these minute mounds of skin cells throw off micro-shadows which to the naked eye are perceived as skin dullness.”

Medi Lift Needle Lift Wrinkle Smooth Base addresses this in two ways. First, the gel formula housing the actives (including encapsulated Retinol) creates a cushiony base that smooths out the surface making it less (microscopically) bumpy.

Second, remember those corn flakes peeling off the surface? Well the Needle Lift micro-spicules deliver hyaluronic acid underneath it. Notes Dr. Shamban, “One of hyaluronic acid’s superpowers is that it actually flattens out the loose skin cells.”

So for smoother makeup application, be sure to exfoliate conscientiously along with Medi Lift Needle Lift Wrinkle Smooth Base primer.

“And always,” Dr. Shamban emphasizes, “no matter who you are or what products you’re using, don’t forget the sunscreen!”

About Medi Lift

Medi Lift is a rejuvenating skincare collection inspired by: 1) Microneedling’s ability to deliver active ingredients deep into the skin but without the use of needles or equipment, 2) The latest developments in electrical muscle stimulation (EMS). Incorporating advanced topical research, Medi Lift’s initial two lines include Needle Lift products containing our proprietary micro-spicule-intense Golden Needle Complex–to be configured into three different three-product regimens–and the Micro-Moments Special Care Collection, a series of occlusive patches containing self-dissolving micro-tips. Developed and manufactured by prestige Japanese beauty tool specialists and product formulators YA-MAN Ltd.

 

“What happens is that these minute mounds of skin cells throw off micro-shadows which to the naked eye are perceived as skin dullness.


–– Ava Shamban, MD
Dermatologist, AVA MD
w avamd.com
IG @avamd_

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